Denver’s NWSL Expansion: A New Chapter in Women’s Soccer
In the ever-evolving landscape of women’s soccer, the National Women’s Soccer League (NWSL) is on the brink of a significant expansion. The league is currently in exclusive negotiations with a Denver-based investment group, led by IMA Financial Group CEO Rob Cohen, to establish its latest franchise. This exciting development was shared with ESPN by a source who requested anonymity due to the sensitive nature of the ongoing discussions.
According to the source, the expansion fee for this new franchise is expected to be between $105 million and $120 million, setting a new record for the league. This would surpass the previous record expansion fee of $53 million, which was paid by both Bay FC in 2023 and Boston earlier this year. While the deal is not yet finalized, the league is optimistic about completing it by early January. An NWSL spokesperson has declined to comment on the matter, leaving fans eagerly awaiting official confirmation.
Sportico was the first to break the news of these negotiations, adding to the anticipation surrounding the potential new team. Last month, NWSL Commissioner Jessica Berman identified Denver, Cincinnati, and Cleveland as the three finalists for the league’s expansion. With Denver now in exclusive talks, it seems poised to become the NWSL’s 16th team, joining Boston, which is set to begin play in 2025.
The Investment Group Behind Denver’s Bid
The investment group aiming to bring the NWSL to Denver includes For Denver FC, a consortium featuring several notable figures. Among them are Ben Hubbard, CEO of the insurance company Parsyl, and Tom Dunmore, a former soccer executive with USL side Indy Eleven and until recently the VP of marketing for Major League Cricket. Also involved are Phos CEO Nicole Glaros and former NWSL player and soccer broadcaster Jordan Angeli.
Rob Cohen, expected to be the controlling owner, is anticipated to provide the majority of the financing for the new franchise. Cohen’s involvement in sports in the Denver area is well-documented, as he serves on the Denver Sports Advisory Committee and the board of the U.S. Olympic and Paralympic Foundation, based in Colorado Springs, Colorado.
What This Means for the NWSL
The potential addition of a Denver franchise marks a significant milestone for the NWSL, reflecting the growing interest and investment in women’s soccer. The league’s expansion into new markets not only increases its visibility but also provides more opportunities for players and fans alike. As the league continues to grow, it strengthens its position as a leading force in women’s sports.
- The expansion fee is expected to be between $105 million and $120 million.
- This would set a new record for the NWSL, surpassing the $53 million paid by Bay FC and Boston.
- Denver is set to become the league’s 16th team, with Boston joining in 2025.
As we await further developments, the excitement surrounding Denver’s potential entry into the NWSL is palpable. Fans and players alike are eager to see how this new chapter unfolds and what it will mean for the future of women’s soccer in the United States.
Originally Written by: Jeff Carlisle
