Damian Lillard’s Lifetime Deal with Adidas: A Game-Changer in the NBA
In a move that has sent ripples through the sports world, Damian Lillard, the star guard for the Milwaukee Bucks, has inked a lifetime contract extension with Adidas. This monumental agreement was confirmed by sources to ESPN on Wednesday, marking a significant milestone in Lillard’s illustrious career.
As many fans know, Lillard’s previous deal with Adidas had reached its expiration during the last offseason. This prompted his representative, Aaron Goodwin of Goodwin Sports Management, to engage in negotiations with Adidas officials to secure a new deal. The result? A lifetime contract that not only solidifies Lillard’s relationship with the brand but also places him in an elite group of NBA players with similar endorsements.
Just this past Tuesday, Lillard showcased his exceptional skills alongside Giannis Antetokounmpo, leading the Bucks to victory in the NBA Cup championship in Las Vegas. This season, Lillard is averaging an impressive 25.7 points, 7.5 assists, 4.5 rebounds, and 1.0 steal per game, further cementing his status as one of the league’s top performers.
With this new deal, Lillard joins the ranks of LeBron James and Kevin Durant (both with Nike), and Stephen Curry (with Under Armour/Curry Brand), as active NBA players who have secured lifetime shoe endorsement contracts. It’s worth noting that Goodwin also played a pivotal role in negotiating the initial Nike deals for both James and Durant, showcasing his expertise in securing lucrative endorsements for his clients.
At 34 years old, Lillard’s career earnings from both his on-court performances and shoe contracts will now exceed a staggering $600 million. This financial milestone is a testament to his enduring talent and marketability, both on and off the court.
Lillard’s journey with Adidas began when he entered the league in 2012, and he has remained a loyal ambassador for the brand ever since. His impact extends beyond the basketball court, as he has become a beloved figure in the Portland community, where he spent his first 11 seasons with the Trail Blazers. Through Adidas, Lillard has initiated numerous community projects, further solidifying his legacy in his second home.
In recognition of his contributions, Adidas announced earlier this year that it has named the gymnasium court at its headquarters after Lillard. This honor reflects the deep and lasting partnership between the player and the brand, highlighting Lillard’s influence both as an athlete and a community leader.
- Lillard’s lifetime deal with Adidas marks a significant milestone in his career.
- He joins LeBron James, Kevin Durant, and Stephen Curry in having lifetime shoe contracts.
- Lillard’s career earnings will now exceed $600 million.
- Adidas named the gymnasium court at its headquarters after Lillard.
As the NBA season progresses, all eyes will be on Lillard as he continues to make waves both on the court and in the world of sports endorsements. His lifetime deal with Adidas is not just a personal achievement but a testament to his enduring impact on the game and the communities he serves.
Originally Written by: Shams Charania
