Brazil and Nike Extend Iconic Partnership in $100M-a-Year Deal
In a move that cements one of the most iconic partnerships in soccer history, Brazil has extended its kit deal with Nike through 2038. The announcement, made by the country’s football federation (CBF) on Friday, ensures that the Swoosh will continue to adorn the jerseys of Brazil’s men’s and women’s national teams, as well as its beach football and futsal squads, for another 14 years.
According to a source familiar with the agreement, the deal is worth a staggering $100 million per year, plus royalties on the sale of national team shirts—an addition that was not included in previous contracts. The source, who spoke to The Associated Press on condition of anonymity, revealed that this new arrangement marks a significant financial upgrade for the CBF.
For the first time in their partnership, the CBF will also have the ability to license products and open stores worldwide, a move that could further expand the global reach of Brazil’s soccer brand. CBF president Ednaldo Rodrigues expressed his excitement about the deal, stating, “This contract shows the strength of Brazilian soccer. This is one of the longest and most successful partnerships in soccer and, together, we will keep celebrating the brilliance of Brazilian soccer and honor the jogo bonito legacy.”
A Partnership That Stands the Test of Time
The relationship between Brazil and Nike dates back to 1996, and it has been a fruitful collaboration for both sides. The previous contract was set to expire in 2026, but this extension ensures that the partnership will continue well into the next decade. Nike’s vice president for Latin America, Doug Bowles, emphasized the importance of the deal, saying it “strengthens our old commitment with Brazilian soccer.”
Over the years, Nike has become synonymous with Brazil’s vibrant and dynamic style of play. From the iconic yellow and green kits to memorable advertising campaigns, the partnership has been a cornerstone of Brazil’s global soccer identity. With this new deal, fans can expect even more innovation and creativity in the years to come.
Brazil Joins a Star-Studded Nike Roster
Brazil isn’t the only national team to enjoy a lucrative partnership with Nike. The sportswear giant also sponsors several other high-profile teams, including Australia, Croatia, England, France, Nigeria, Poland, Portugal, Saudi Arabia, and South Korea. This roster of teams highlights Nike’s dominance in the world of soccer apparel.
Interestingly, Nike recently made headlines for signing a deal with the German football federation to replace Adidas as the provider of apparel and equipment for its national teams from 2027 to 2034. That agreement, reportedly worth about €100 million ($108 million), ended a nearly 70-year relationship between Germany and Adidas, a partnership many thought was unbreakable.
What This Means for Brazilian Soccer
For Brazil, this deal is about more than just money—it’s about legacy. The CBF’s newfound ability to license products and open stores worldwide could be a game-changer, allowing the federation to connect with fans on a global scale like never before. Imagine walking into a store in New York, Tokyo, or London and seeing the iconic yellow jersey front and center. That’s the kind of reach this deal could bring.
It’s also a testament to the enduring appeal of Brazilian soccer. Despite recent struggles on the international stage, Brazil remains one of the most marketable teams in the world. The allure of the jogo bonito—the beautiful game—continues to captivate fans and sponsors alike.
Key Takeaways
- The new deal between Brazil and Nike is worth $100 million per year, plus royalties on shirt sales.
- The partnership, which began in 1996, has been extended through 2038.
- For the first time, the CBF will be able to license products and open stores worldwide.
- Nike also sponsors other top national teams, including England, France, and Portugal.
- This deal underscores the global appeal and marketability of Brazilian soccer.
As fans, we can only wait to see what this extended partnership will bring. Will we see new innovations in kit design? More global accessibility to Brazil’s iconic jerseys? One thing is certain: the bond between Brazil and Nike is as strong as ever, and the future looks bright for both sides.
Originally Written by: Associated Press
